Saturday 1 January 2011

2011 is full of opportunity for Ed Miliband

The Ipsos MORI poll that claims Ed Miliband is the least popular Leader of the Opposition since Iain Duncan Smith is not great news for the Labour leader, but it's hardly terminal either.

What the graph (right) shows is that recent party leaders - with the exception of Tony Blair - have all faced difficult periods in the polls. I think Miliband will feel that he has a chance to reform his party in the same way that Cameron has changed the Conservative Party during his leadership. Miliband should be confident that he will follow Cameron's trajectory, and see Labour into the next election in 2015 with a reinvigorated Labour Party behind him.

He'll also - if he actually believes in his key economic message about cuts and it isn't just political expediency - be certain that come 2015 he'll be facing a Conservative Party in government as unpopular as the Labour Party under Gordon Brown. So I don't think Miliband will be too unhappy with these figures. He will be wary, however, of falling below -20, because when that happened to IDS, Hague and Howard they never recovered.

He will also be buoyed by the figures that show 53% of Labour members are satisfied with his leadership. He should be confident of converting some of the 25% of Labour members who 'don't know' (how you can have no opinion is beyond me) into 'satisfied' supporters of his leadership over the coming year.

The overall figures, which show that opinion is split on his leadership, are an opportunity for Miliband rather than a death knell. Electoral politics is all about convincing people that you're right and he still has the time to do it.

Yet if I was Ed Miliband I would still have some serious concerns. I'd be less worried about how I appeared to the country, and more concerned how I appeared to my backbenchers and shadow cabinet colleagues. I'd also be afraid that the absence of concrete Labour policies in many areas would blunt my political attacks. So, in the spirit of Christmas, in anticipation of an exciting 2011 and in the hope that the opposition will force the government to raise its game, here are five suggestions to get Miliband's leadership moving in the right direction:

1. Ed Miliband must improve his PMQs performances in the New Year. Whatever he is doing now isn't working. If he does this he will begin to convince his backbenchers that he can actually compete nationally with David Cameron.

2. He needs to bring Balls and Cooper closer to his leadership, because at the moment they are not in his inner circle and are just itching to prove themselves better potential leaders. Plus they are in portfolios where, frankly, their talents are completely wasted. One of them at least has to replace Johnson in the shadow Treasury role if they ever want to get close to Osborne.

3. Stop picking on the Liberal Democrats. He claims to want to woo disaffected Lib Dems but he always goes for the easy line in the media or at PMQs and picks on them for some perceived 'U-turn'. Miliband should never forget that the coalition has a Conservative majority, and that they must be his primary target.

4. Choose a few policy areas and ruthlessly demonstrate to the public how the government has taken the wrong options. Eric Pickles' reforms to local government are the most radical changes to the structure of government in the UK in years, and the government has no idea how its localism agenda will turn out. The restructuring of the NHS is potentially disastrous and the changes to education are being very poorly executed. Lansley and Gove should be easy targets for their Labour shadow ministers.

5. Get real distance from the unions. If they are actually serious when they talk of huge coordinated strike action in 2011 then it would be toxic for the Labour leader to get too close. Cameron will be looking to paint Ed Miliband as a union man helping undermine the economic recovery with reckless strikes. He must avoid this. 

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